Meet the Team

Our Team

Meet our Elite
Regulatory Advisory 
Team

We understand that navigating the intricate world of regulation requires a multidimensional approach.

LFH Regulatory is your trusted partner in navigating the complex world of medical device and In Vitro Diagnostic Regulations.
Meet The Team LFH Regulatory

Laura Friedl-Hirst

Laura is the Managing Director & Principal Consultant at LFH Regulatory, the organisation she founded in June 2019 and one that has grown vastly since it was established. Her vision was to create a consultancy and a team of consultants that have a pragmatic approach for navigating companies to their end goals. She is as passionate then as she is now about creating a culture that is open, approachable, and flexible; she also promotes a great work-life balance.

After gaining a BSc (hons) in Medical Biology at The University of Huddersfield, she completed a placement year at DePuy and was introduced to the world of regulatory affairs. Since then, she has gained over 12 years’ extensive industry experience working with varying sized organisations and with a diverse range of medical device and in vitro diagnostics. Laura has a breadth of knowledge and expertise that spans over regulatory, quality, clinical and design & development.

As she continues to grow the consultancy, she is excited to see how far it will go.

Jessica Hambidge

Jessica is the Head of Regulatory Affairs at LFH Regulatory. After achieving a BSc (Hons) in Biology at Queen Mary University of London, she completed an Internship in Project Management at a global pharmaceutical company, which is where her interest in medical devices and regulatory affairs started. Since then she has worked on a large variety of devices and worked on global registrations for Class I SaMD to Class III Implants, in small start-up organisations to large global companies.

The last few years she has specialised in regulatory strategy for software and digital health tools in global markets and the many ways in which software can be leveraged in healthcare; from data collection tools in drug development to their use in disease management and beyond.

Helen George

Helen is the Business Manager at LFH Regulatory who brings a wealth of experience and valuable insights from the field of medical devices. Like many, she had not decided on Regulatory Affairs as her chosen career, in fact, she was introduced to it when temping at a medical device start-up whilst finishing her MSc in Occupational Psychology in 2012.

Helen’s early contributions led to the success of a clinical trial, extending the claims on a new CE-marked medical device but more recently, her experience spans consultancy, Regulatory Affairs and Quality Management.

She currently is supporting the Managing Director in all areas of the business to develop LFH Regulatory and grow the company’s portfolio.

Dr Yupei Xiao

Yupei is the Clinical and Regulatory Consultant at LFH Regulatory. She is an expert in Performance Evaluation and Post Market Surveillance documentation of Molecular Diagnostic and Companion Diagnostic IVDs.

After her PhD in Respiratory Medicine at the University of Hull, Yupei worked as Post-doc Research Fellow at Hull York Medical School (Castle Hill Hospital, Hull). Yupei has profound experiences in managing NHS funded oncology trials, which include drafting study protocol, preparing the Ethics application, data analysis & interpretation, and manuscript preparation for journal submission.

She has over 8 years’ extensive industry experience working with varying sized organisations and with a diverse range of in vitro diagnostics products. Yupei has a breadth of knowledge that includes Regulatory, Quality, Design & Development, and Medical Writing. Additionally, she is also experienced in managing the investigator let studies (ILS) in IVD products.

Zara Malik

Zara is Senior Regulatory Affairs Consultant at LFH Regulatory. She attended the University of Leicester where she gained a BSc (Hons) in Biological Sciences.

Zara started her career in 2015 working in R&D for IVDs, before moving over to Quality and Regulatory. Since then, Zara moved over to working with medical devices, specifically sterile devices, SaMD and AIaMDs.

Her extensive background covers full creation, implementation and maintenance of ISO 13485 compliant QMS, validation and verification activities, conducting Internal audits, managing notified body audits, creation and maintenance of technical documentation as well as Risk Management.

Zara’s experience also includes developing and executing regulatory strategy plans, monitoring the regulatory landscape.

She aims to continue growing in the regulatory landscape in the med tech sector and contribute to innovation which can ultimately benefit patient health.

Alexander Madell

Alexander is a Quality Assurance and Regulatory Affairs Consultant at LFH Regulatory. He obtained a BSc (Hons) in Biomedical Sciences from Durham University before completing a MSc specialising in Haematology at the University of Westminster. Alexander commenced his professional career in 2020, supporting the transfer of numerous pharmaceutical Marketing Authorisations at the MHRA. From here, Alexander moved to the medical devices sector and has worked with several leading manufacturers on a range of devices, spanning from class I to class IIb.

Notably, Alexander has utilised his keen analytical skills to navigate some key complex regulatory changes, including Brexit and Swixit, to ensure seamless market access and sustained compliance. Further, his responsibilities have included the development and maintenance of device technical files, performing regulatory impact assessments and co-ordinating regulatory responses across all aspects of change management.

With a strong focus on continued learning, Alexander is dedicated to applying his scientific background in support of the safe and timely introduction of innovative medical technologies that enhance patient care.

Josephine Shonaike

Josephine is a Medical Writer at LFH Regulatory. After gaining a BSc Biomedical science degree she has gone on to work in various roles within pharmacovigilance, public health surveillance and regulatory affairs. She began her career in 2021 as a medical writer at a Biotechnology company, where she gained experience in writing technical documentation including STED files and Performance Evaluation documentation for a portfolio of clinical microbiology devices. She has developed her knowledge of IVD regulations and requirements.

She has since developed an interest in the medical device industry and its value to the advancement of patient healthcare. She is continuing to expand her technical writing skills and IVD knowledge by managing, writing and reviewing Performance Evaluation documentation for multiple projects across a portfolio of varying IVDs, as well as providing valuable expertise.

Amrita Bansal

Amrita is the Quality Assurance and Regulatory Affairs Consultant at LFH Regulatory. She earned her BSc (Hons) in Biomedical Science from the University of Birmingham in 2019 and embarked on her professional journey shortly thereafter. Initially, she worked in Medical Information and Product Technical Complaints for Pharmaceuticals and Combination Products. Later, she transitioned to Regulatory Affairs, gaining expertise across all Classes of Medical Devices.

Amrita’s extensive background includes creating and developing technical files from scratch, devising and executing regulatory pathways and strategies. She has streamlined processes for generating and submitting new registration packs, renewal packs, and change notifications for medical devices on a global scale. Additionally, she has authored and implemented SOPs and Work Instructions to enhance Quality Management System (QMS) processes. As part of her role, she leads Regulatory Intelligence efforts, overseeing impact assessments and global regulatory surveillance.

Driven by a passion for patient safety, Amrita remains committed to contributing to the field of medical devices. She continues to learn and grow within the regulatory landscape.